Content writing is focused on creating productive engagement with your audience so-over time-they’ll come to trust your brand and be interested in your product or service. As famed direct-mail copywriter Eugene Schwartz said when describing the task of copywriting, “Tap a single overwhelming desire existing in the hearts of thousands of people who are actively seeking to satisfy it at this very moment.”Ĭontent writing includes blog posts, social media posts, emails, white papers, e-books, and other savvy materials that educate, entertain, and inform your audience about a given topic. It may be a tall order, but copywriting can make or break a business. Some of the most well-known marketing campaigns in the world have come from the talented minds of creative copywriters.ĭavid Oglivy, the famous advertising tycoon, said it best, long before he could have even predicted the rise of blogs and the digital space: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”Ĭopywriting is more straightforward than content writing and uses persuasive, emotional language to appeal to the consumer so they take immediate action. Copywriting is the focus of ads, sales letters, sales emails, PPC landing pages, and more.Ī copywriter is the type of wordsmith who can craft compelling headlines and CTAs to prompt consumers to purchase a product, subscribe to a service, schedule a tour, or submit vital information for follow-up, such as an email address. But how are copywriting and content writing different? Which is best for your blog? Those answers and more await you below!Ĭopywriting is focused primarily on a direct, short-term goal with big returns: generating sales. What does that mean for you? If you can find the right writer, they’ll be worth their weight in gold. In fact, sites with blogs see a 434 percent better chance of being well ranked on search engines. Today, if your organization has a blog, you have to ask yourself whether you’re writing the right type of copy or content for your target personas to achieve the greatest impact.īlogging continues to be a priority for marketers, with 53 percent of marketing professionals naming blogging as their top content marketing priority, according to HubSpot. Once upon a time, a copywriter was the go-to when it came to any and all marketing copy-but that was before the dawn of the blog.
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